Yumi Stroopwafel — Ecommerce for Handmade Dutch Treats in Thailand
A warm, conversion-focused ecommerce experience that helps customers across Thailand discover handmade Dutch treats, trust the founder-led brand and move smoothly from browsing to WhatsApp ordering.
Industry
Artisan Food Ecommerce / Direct-to-Consumer
Tech Stack
Next.js, React, TypeScript, Tailwind CSS, WhatsApp Commerce
Timeline
2026 Launch
The Challenge & Context
Turning a Beloved Local Product into a Scalable Digital Storefront
Yumi had authentic products, loyal word of mouth and a founder story worth telling—but needed a digital experience that could organize a growing catalog, communicate freshness and nationwide delivery, and convert multilingual visitors without losing the warmth of the handmade brand.
The Solution
Key Features & Functional Outcomes
A Product Catalog Built for Discovery
Category-led browsing across the complete product range
Rich product imagery and clear merchandising
Responsive layouts designed for mobile discovery
Founder-Led Storytelling That Builds Trust
Editorial brand story that turns craftsmanship into credibility
Authentic founder photography and local-market positioning
Social proof from Dutch expats and customers across Thailand
A Friction-Light WhatsApp Ordering Journey
Simple three-step path from product discovery to WhatsApp
Clear nationwide-delivery messaging at key conversion moments
Multilingual navigation and persistent calls to action
Measurable Business Impact
Google Score
PageSpeed performance
Conversion
Business Impact
Load Time
Technical speed
“Freshly made in Thailand. Delivered nationwide.”
Yumi Stroopwafel — Brand Promise
Client Partner
What Is Holding Your
Business Back?
A website that brings too few enquiries? Tools that do not work together? Too much time spent on manual tasks? Tell us what you want to improve, and we’ll help you explore the next step.
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