YardRoom — Outdoor Structures Ecommerce & Configuration Platform
A platform that helps customers explore outdoor structures, request custom quotes, and access financing options.
Industry
Home Improvement, Ecommerce & Product Configuration
Tech Stack
React, Tailwind CSS, Headless CMS, Embedded Structure Builder, Financing Integrations
Timeline
3 months
The Challenge & Context
Making High-Consideration Outdoor Purchases Easier to Explore and Configure
Custom outdoor structures involve many categories, materials, sizes and financing decisions. YardRoom needed a digital experience that could simplify those choices, communicate decades of craftsmanship and move homeowners naturally from inspiration to configuration, financing or a quote.
Website results
1 Jul 2026 – 30 Sept 2026
- Clicks from Google
- 202
- Search impressions
- 26.2K
Organic Google Search, all queries.
The Solution
Key Features & Functional Outcomes
Premium Catalog and Guided Product Discovery
Category-led browsing across pergolas, pavilions, gazebos and greenhouses
Clear starting prices, saved products and quote prompts throughout the catalog
SEO-ready product structure for nationwide discovery
Interactive Structure Configuration
Visual selection of structure styles, materials and pavilion sizes
A guided configurator turns complex options into manageable decisions
Direct Talk to Sales path connects configuration intent with the team
Financing Paths That Reduce Purchase Friction
Dedicated comparison of promotional and low-APR financing options
Clear eligibility, funding and monthly-payment information
Contextual contact paths help customers choose the right payment route
Measurable Business Impact
Google Score
PageSpeed performance
Conversion
Business Impact
Load Time
Technical speed
“Ananas IT transformed how we sell online. By simplifying our complex catalog and seamlessly integrating financing options, our new website has become our most powerful sales tool, consistently driving high-quality, ready-to-buy leads.”
Management Team, YardRoom
Client Partner
What Is Holding Your
Business Back?
A website that brings too few enquiries? Tools that do not work together? Too much time spent on manual tasks? Tell us what you want to improve, and we’ll help you explore the next step.
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Chat with us directly on WhatsApp
Tell us about your business and what you want to improve.
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